Mission statement and business strategy Essay

Mission statement
A mission statement -identify the purpose of a company or organization, its reason for existing. When the company is creating mission statement is an important component of your overall strategy plan. Mission statement should define who companys primary customers are,identify the products and services that company produce, define the location. The owner of the copmany can also use mission statement for the telling companys story in a short. A mission satement should encourage these connected to the organization,as well as those that the organization hopes to impact. The statement should be segmented ina believable, yet easy-to-understand rule, without using industry jargon. It provides context to help leader the companys strategies and actions by spelling out the businesss overall goal. Mission statements mostly include the following information
Aim of the organization
A statement of an organizations sole core purpose
The organizations main stakeholders shareholders, clients
Vision statement
A carefully prepared vision statement is important of every successful business. This statement easily communicates the overall goals of businesss and can and can serve as a tool for strategic decision-making across the company.
It sould not be confused with a mission statement. A mission statement answers the question, "Why does the my business exist? " while a vision statement answers the question, "Where does company see my business going? ". A vision statement should be short, no longer than a sentence or a short paragraph.
Business strategy
A business strategy is the means by which it sets out to achieve its beloved ends.It can simply be defined as a long-term business planing.Typically a business strategy will pall a period of about 3-5 years. If you want make a accurate estimate of where you business will end a few years down the road, all you need to do is answer the question "How do you define your business Strategy? "
A business strategy is belonged with major resource issues e.g. raising the finance to build a new plant or factory.
Beko.
Beko is a Turkish apparatus and customer electronics brand,that is entering the European
market with force,their products are economic models at low range and price low. He success factors are quality, price structure,brandname, technological skill. After the Beko was established some economic factors was changed
Purchasing power increase by approximatly 2%
Inflation was about 1,2%
Interest rate was 0,25 percent
Unemployment rate decrease about 7,7%
Beko company has also same mission,vission and strategy. Mission and vision of the Beko company
To offer the products that make life easier with a excellent service point of view
The customer is the protecter of the company
The most important capital is human recources of company and they provide all opportunities for their developing.
Their word is the companys obligation.
The strategy of Beko company
Earning the most important market share in a short time, providing the same quality products for a low cost and creating a strong brand image in the world.