Scenario If a customer is facing some payment issues through internet banking and if he/ she post it on hi social media site banks can react proactively and solve the issue and can turn the negative comment to the positive .Brand development Banks...
In Decision point-marketing to schools Hartman, DesJardins, & MacDonald (2014), focus on advertisement targeted at children which in most cases is unethical since children are not in a position to make the right decisions. The authors also highlight...
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