Ways to promote your business Essay

Eye catching signs that match your business unique selling proposition can provide additional touch points for the customers to hear your message. Strategically placed around your physical business, or brought out for special occasions, can drive incremental foot traffic for your small business.
3. Conferences and Trade Shows
Being visible on a personal business can take your business to customer relationship to a high level faster than other non-personal methods. Attending conferences gives you the opportunity to meet and network with potential partners in your industry. Setting up a booth at a trade show connects you with a fresh group of consumers who are interested in your products and services. Use these events as opportunities to hand out business cards, brochures and fliers printed with your company information.
It's important to stand out from all other industry competitors and get creative with your booth display and how you interact with customers. I recently showcased a few inspiring trade show displays of top tech companies at the top trade shows. What can you do differently to stand out from the crowd?
4. Free Giveaway Items
Giveaway items are a dime a dozen at trade show events, but they're so common because they work. It's almost impossible to measure direct ROI on these giveaway items, so see them more than a way to get your brand out there. If you can afford higher quality products including Moleskine notebooks, quality sports water bottles, or other unique items, these can carry a longer shelf life than your standard t-shirts and pens.
Additionally, you can send free branded promotional products out with every order to increase brand visibility and build a positive relationship with customers. You might also consider offering free shipping or a free product when customers place an order over a certain amount to give them an incentive to continue shopping with you. Little surprises like these will differentiate you in the eyes of the customer and can increase your customer loyalty.
5. Hosting Special Events
Setting up in-store events including grand openings and anniversary sales brings back loyal customers and attracts curious passers-by. Your event doesn't have to be big to be successful. Even something simple like a pre-Christmas "party" with music, a Santa and special deals can be effective to draw people in. As long as the event is relevant to your business and fun for customers, it will be memorable for everyone who attends.
As a bonus idea for merging online and offline tactics, consider inviting Elite Yelpers from Yelp to exclusive openings or parties. Not only will the pampering you provide these elite reviewers to see your company in a favorable light, but they carry online clout that can give you a boost in your online visibility as well.
Balancing online marketing with tried and true offline techniques keeps your business visible to local audiences and helps establish credibility. Work these and other "old-school" methods into your advertising strategy to grow your customer base and stay ahead of the competition.