How to improve Nike marketing strategy? Essay

People who like sports Using questionnaires in the gym or sports shops

Middleaged people Since this kind people seldom use the social media, so we can according to calling or sending message to get feedback from them

Services for different markets

Retail store Provide our sales people courses which is helpful for them to be more familiar with the products they sell so that they can introduce the fit products to our consumers

Online store We have online service agents for customers who prefer buying online, they can efficiently help customers choose the most suitable products by using the sort and filter tool. This tool would immediately show all the products relevant to the information chosen by the customers. For example showing merely the running shoes for women from the lowest to highest price

Also markets with different locations should have different methods of service. For instance, Asian market becomes more important for us so that we push out some special products like shoes with patterns of Asian countries cultures and history.

Most of our products could be returned for any reason within 30 days since the product are shipped and delivered towards the customers. However, after 30 days, customers can still return purchase for a full refund as long as it has not been used

We provide a special service online called NikeID which means that people can create their own shoes with their personal touch, design from scratch, or maximize performance.

Step 3 Based on the measures we take to improve our services

The sales of shoes account for a main proportion in total income

According to the results extracted from our established research, we get to know the fact that teenagers mostly concentrate more on how the shoes would look like, whether the design and color are fashionable or not, while, sports enthusiasts tend to care about the quality, comfort and softness of the product and middleaged or middle class are more likely to prefer inexpensive products

There is a large number of customers entering Nikes stores at the same time 

The main reason for consumers who return their purchases is they might get the wrong size or there is some false in the quality of the products they had bought

Step 4 Make a new plan for customer services

Based on this result, we can push out more new shoes during each quarter

Develop various different products for different kind of target customers

Recruit more employees especially sales people

To reduce the rate of return, it requires our customer service representatives to communicate with customers in order to make sure they buy the suitable size. Also we should upgrade the checking machine in order to more carefully check or supervise the quality level of our products in factories to make sure that all the products that we sell in the stores are in the best quality that