Various studies have been led inspecting the measurements that make up effective celebrity athlete endorsers (Boyd and Shank, 2004 Braunstein and Zhang, 2005 Braunstein-Minkove, et al., 2011 Fink, et al., 2004 Koernig and Boyd, 2009 Till and Busler...
One striking thing about both ads is the different use of language. Thetext of the left ad 'toys for boys' implies that train games are only forboys and consequently that girls do not like train toys. This depicts aclear gender stereotype. This idea...
During its existence it has been proposed, considered and evaluated thousands of ideas, many of which the company brought to life (beginning from the revival of the practice of adding flavorings to update loyalty cards, and a complete exclusion from...
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