Customer relationship management as a part of successful marketing plan Essay

Customers and making them become convinced that the organizations products and services are the best to satisfy their needs, hence, consequently making their purchase. Therefore, since the success of any marketing plan is dependent on the customers, developing a customerfocused marketing as facilitated by the CRM process, the process is crucial for enabling the newly promoted to the position of a Marketing Manager introduce a successful marketing plan in the organization.

The CRM procedures provide customer transactions that are more efficient than the traditional marketing. The provision of the more efficient customer transactions is the aspect and process that make the CRM process be the most effective analytical, planning, and management process that can be used by the Marketing Manager to introduce a successful marketing plan in the organization. The reason being, the CRM process facilitates the gradual though consistent shift from the focus on transactions to the increased focus on interactions. Increased focus on promoting interactions with the customers are important in making the marketing plan a success since with the improved interactions between the customers and organization, the processes of transactions automatically take course. Improved transactions being witnessed in the organization through the enhancement in the processes where customers makes increased purchases of the organizations products and services is a clear proof of a successful marketing plan (Dibb and Lyndon 163).

The CRM process promotes the implementation procedures of the analytical marketing. The procedures of analytical procedures fuel interactive marketing through the use of the internet as the strategic channel of the CRM process. The use of internet in the CRM process in the development of a successful marketing plan allows for the continuous collection and realtime analysis of organizations use of marketing data. The continuous collection and realtime analysis of marketing data enables the organization to adopt its offers and communication to the individual behaviors and profiles of the customers, as vital component for making the marketing plan successful. The use of the CRM in the marketing activities of the organization requires complex planning, strategic design, analysis, and implementation processes. The use of CRM to introduce a successful marketing plan particularly through the adoption of internet services promotes effective marketing processes for the organizations products. The use of internet in the CRM process in the organizations marketing plans makes the marketing plans successful by providing the customers with the opportunity of comparing products and prices on a global basis. Consequently, the customers can make selections of the most desired and affordable purchase without any external pressures at the best available offers conveniently just at the click of the mouse (Hutt and Thomas 76).

As previously explained, the marketing plans are regarded as successful depending the amount of the customers that is has attracted and convinced to make a purchase of the companys products and services. Therefore, it is a justifiable fact to ascertain or conclude that the chief objective of the organizations marketing plan introduced by the Marketing Manager is tailored towards targeting customers to increase