Maintaining the data within global organization Essay

Maintaining the data within global organization while managing the costs of it

The conclusion can be made that the main need of the potential customer is to have the right document, at the right time and at the right place. Therefore, this information should be included in the marketing content of the company.

Success stories. The main advantages of choosing BlueCielo Group B.V. as a vendor

for the company, as supported by the empirical research, can bring the following benefits

Easy control and management over the documents within global organization

Ability to keep good revisions within the company

Easy access and distribution of the documents globally and ability to find them

Therefore, the marketing content of BlueCielo Group B.V. should include the success

stories of the current customers highlighting the benefits they have gained and showing that the challenges that potential customers are facing can be solved by choosing BlueCielo Group B.V. as a vendor.

Interests. As supported by the empirical research, the most interesting topics of information for the target customer are products features and benefits and recent updates of both company and its products.

Due to this, the marketing content of BlueCielo Group B.V. should include links to the website, webinars or whitepapers where potential customer would find the recent news of the company, as well as clear and consistent description of its products in a form of naming the features and benefits of it.

To sum up, the content of IMC strategy of BlueCielo Group should attract the potential customers by addressing the main challenge they are facing of Having the right document, at the right place and at the right time. Further on, there should be success stories provided to show the solution of the problem, as well as links to gather more information about the features, benefits and updates of the company and its products (Appendix 4).

Channel

The customers of BlueCielo Group B.V. are mostly using the online channels to gather more information about the company. As supported by the empirical research, these are the website, webinars, white paper and emails.

On the other hand, empirical research provided the finding that talking with the customers influences the buying decision a lot. Currently, any of marketing channels of the company provides the ability for the prospects to talk with the customers. Meaning that, there is a demand for such platform from the customers and prospects, as well as the need for the company to be able to track and see what customers are talking.

Selection of optimal marketing channels should take into consideration customers preferences and behavior characteristics (Kliatchko, 2008). Due to this, the proposed solution for IMC regarding this pillar is to create the online platform for prospects and customers to talk with each other.

Currently, the company has a customer portal, which is the website for customers to submit their issues or problems, in order to receive a help from the support team. Therefore, it is a